MyNetworkTV (abreviado extraoficialmente como MyTV , MyNet , MNT o MNTV ; estilizado como myNetworkTV en el sitio web de la red y mynetworkTV en el logotipo de la red) es un servicio de distribución de televisión estadounidense y una antigua red de televisión propiedad de Fox Corporation , operada por su división Fox Television Stations . y distribuido a través de la estructura de sindicación de Fox First Run. MyNetworkTV comenzó a operar el 5 de septiembre de 2006 con una alineación inicial de afiliados que cubría aproximadamente el 96% del país [2].la mayoría de las cuales consistía en estaciones que eran ex afiliadas de The WB y UPN que no se unieron a la sucesora de esas dos redes, The CW . Bajo la estructura de propiedad de Fox Corporation, el servicio se incorpora como una compañía subsidiaria conocida como MyNetworkTV, Inc. [3]
Tipo |
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País | |
Disponibilidad | A nivel nacional a través de televisión digital OTA (que cubre el 97% de los EE. UU.) [1] |
Sede | Los Ángeles , California |
Dueño | Fox Corporation |
Padre | Estaciones de Fox Television |
Gente clave |
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Fecha de lanzamiento | 5 de septiembre de 2006 |
Formato de imagen | |
Afiliados | Lista de afiliados |
Página web oficial | www |
El 28 de septiembre de 2009, tras la decepción con los resultados de la cadena, MyNetworkTV dejó de ser una cadena de televisión y pasó a ser un servicio de programación, similar a Ion , basándose principalmente en las repeticiones de series de televisión por cable y transmisiones recientes . [4] [5] [6] [7]
Fox Corporation retuvo MyNetworkTV después de que la adquisición de 21st Century Fox por parte de The Walt Disney Company se completara el 20 de marzo de 2019. [8]
Orígenes
MyNetworkTV surgió del anuncio de enero de 2006 del lanzamiento de The CW , una red de televisión formada por CBS Corporation y Time Warner que esencialmente combinó la programación de The WB y UPN en el modelo de programación del primero de los dos predecesores. [9] Como resultado de varios acuerdos a principios de la década, Fox Television Stations poseía varias afiliadas de UPN, incluidas las tres estaciones más grandes de la red: WWOR-TV en Secaucus, Nueva Jersey (parte del mercado de la ciudad de Nueva York ), KCOP-TV en Los Ángeles y WPWR-TV en Chicago . Fox había adquirido WWOR y KCOP después de comprar la mayoría de las participaciones televisivas del socio fundador de UPN, Chris-Craft Industries , [10] mientras que WPWR fue comprada por la empresa en 2003 a Newsweb Corporation . A pesar de las preocupaciones sobre el futuro de UPN que surgieron después de que Fox comprara las estaciones de Chris-Craft, UPN firmó renovaciones de afiliación por tres años con las filiales propiedad de Fox de la red en 2003. Ese acuerdo está pendiente de vencimiento, junto con los que involucran a otras compañías de radiodifusión, en 2006 como así como las persistentes pérdidas financieras tanto para ella como para The WB, le dieron a CBS Corporation (la empresa matriz de UPN) y Time Warner (matriz de The WB) la rara oportunidad de fusionar sus respectivas redes en dificultades en The CW. [9] [11]
Los acuerdos iniciales de afiliación de CW no incluían ninguna de las estaciones de UPN (ni una sola estación independiente ) propiedad de Fox Television Stations. De hecho, como parte de un acuerdo de afiliación de diez años con el copropietario de The WB, Tribune Broadcasting , las codiciadas afiliaciones de la ciudad de Nueva York, Los Ángeles y Chicago fueron a las estaciones propiedad de Tribune ( WPIX , KTLA y WGN-TV , respectivamente). ). En respuesta al anuncio, Fox eliminó rápidamente todas las referencias de la red de los logotipos y materiales promocionales de sus afiliados de UPN y cesó por completo la promoción al aire de los programas de UPN. Sin embargo, en los tres casos (especialmente en los casos de Los Ángeles y Chicago), la filial de WB fue la estación de mayor calificación; Se registró que los ejecutivos de CW preferían las afiliadas "más fuertes" de WB y UPN.
Los informes de los medios especularon que las afiliadas de UPN propiedad de Fox volverían a ser estaciones independientes , o formarían otra red uniéndose con otras estaciones afiliadas a UPN y WB que quedaron fuera de los acuerdos de afiliación de The CW. Fox eligió la última ruta y anunció el lanzamiento de MyNetworkTV el 22 de febrero de 2006, menos de un mes después de que CBS y Time Warner anunciaran la formación de The CW el 24 de enero. [12] The Guardian informó que Fox utilizaría MySpace. , el sitio web de redes sociales que su empresa matriz, News Corporation , había adquirido en 2005 para ayudar a promover MyNetworkTV. Fox también utilizaría el modelo de intercambio de contenido de MySpace cuando lanzó el sitio web de MyNetworkTV. [13] También hubo rumores de que la marca de MyNetworkTV se inspiró en la de MySpace.
Programación
MyNetworkTV inició operaciones el martes 5 de septiembre de 2006, con los estrenos de sus dos series iniciales. Algunos afiliados comenzaron a marcar sus estaciones de manera no oficial mucho antes de julio a agosto para permitir que los espectadores se acostumbraran a sus nuevas marcas, aunque la mayoría cumplió con sus compromisos de la red WB y UPN y no comenzaron a marcar en serio hasta el 1 de septiembre (el viernes anterior). cuando expiró la mayoría de esos acuerdos de afiliados. La cadena proporcionó un bloque de programación preliminar que se emitió el día anterior al 4 de septiembre, aunque no se lanzó oficialmente ese día debido a las bajas cifras de audiencia tradicionalmente asociadas con el feriado del Día del Trabajo .
Inicialmente, la programación se transmitía de lunes a sábado de 8:00 a 10:00 pm (hora del este y del Pacífico ). En abril de 2013, MyNetworkTV transmite diez horas de programación en horario estelar cada semana, de lunes a viernes por la noche de 8:00 a 10:00 pm Este y Pacífico. MyNetworkTV no transmite programación los fines de semana, el único servicio de transmisión que no se transmite en los Estados Unidos.
Las fuertes prerrogativas de los deportes locales eran anteriormente un problema para MyNetworkTV en su lanzamiento, como lo fueron para todas las cadenas de transmisión de EE. UU. Que han debutado desde los lanzamientos de enero de 1995 de The WB y UPN. Sin embargo, estos se han vuelto menos problemáticos con el final de la estrategia de telenovelas de la cadena, donde la transmisión del episodio de la telenovela anticipada se reprogramó lo antes posible el mismo día según lo requerido por defecto en lugar de la flexibilidad que los afiliados de UPN, The WB o The CW tuvieron que llevar un espectáculo a un horario de fin de semana. Con el cambio del servicio a un horario de repetición total en 2009, esto permite efectivamente a las estaciones adelantarse a la programación repetida a voluntad para encajar en eventos deportivos (principalmente aquellos proporcionados por servicios de sindicación como ESPN Regional Television y ACC Network , como algunos locales). Los eventos que se habían transmitido en sus afiliados se han trasladado a las redes deportivas regionales desde el lanzamiento de MyNetworkTV) sin muchas consecuencias. Durante la era de la telenovela, los afiliados a menudo programaban "productos de fabricación" contractuales del horario diario de la cadena entre las 3:00 y las 6:00 am, hora local. No solo son horas de visualización ligeras, sino que se transmiten después de que Nielsen procesa sus calificaciones preliminares de la red matutina.
Telenovelas
El formato original de la cadena se centró en la población de habla inglesa de 18 a 49 años [14] [15] con una programación que consistía exclusivamente en telenovelas (una versión del formato de telenovela que rara vez se intenta en la televisión estadounidense fuera del idioma español). cadenas de televisión, mucho menos en horario estelar), comenzando con Desire y Fashion House . Originalmente, cada serie se transmitía de lunes a viernes en ciclos continuos de temporadas de 13 semanas , con un resumen de una hora de los episodios de la semana que se transmitían los sábados; cuando terminaba una serie, otra serie no relacionada comenzaría la semana siguiente. La quinta y sexta temporada, American Heiress y Saints and Sinners , aparecieron una hora por semana los miércoles antes de desaparecer abruptamente del programa. [16] La programación en serie de MyNetworkTV se transmitió en Australia en el canal W. bajo el nombre de bloque FOXTELENOVELA . En Canadá , el primer ciclo Desire / Fashion House se emitió por las tardes de lunes a viernes en la estación independiente de Toronto CKXT-TV , que decidió no emitir ciclos posteriores por razones desconocidas.
Programación propuesta
El anuncio de la cadena también indicó que se estaban desarrollando programas adicionales sin guión basados en la realidad y de actualidad. Estos incluyeron:
- Catwalk , una serie similar a America's Next Top Model
- On Scene , una revista de noticias basada en el crimen producida por Fox News
- Una versión estadounidense del programa de preguntas más inteligente de Gran Bretaña
- Una versión estadounidense de la serie de ITV Love Island , que luego sería recogida por CBS
MyNetworkTV abandonó el desarrollo de estos programas en el verano de 2006 y optó por centrarse únicamente en las telenovelas.
Anuncios posteriores de Fox con respecto a la programación adicional que se transmitirá en las estaciones propiedad y operadas de MyNetworkTV, como las repeticiones de Desperate Housewives en la sindicación tradicional de fin de semana, una prueba de la comedia de situación Tyler Perry's House of Payne (que luego se mudó a TBS ), y el horario diurno Programa de juegos de participación de espectadores My GamesFever [17] : nunca se aplicó a la red en su conjunto.
Otra programación
MyNetworkTV no ofrece programación para niños, programación nocturna ni programación de noticias o deportes. La afiliada de San Francisco KRON-TV (que ha mantenido un departamento de noticias desde que se lanzó como afiliada de NBC en 1949) y la afiliada de Filadelfia WPHL-TV (que produce un noticiero matutino, mientras que el noticiero de las 10:00 pm es producido por ABC O&O WPVI- TV) son actualmente las únicas estaciones alineadas con el servicio que producen su propia programación de noticias locales, lo que le da a MyNetworkTV la menor cantidad de estaciones productoras de noticias entre las seis principales cadenas de transmisión (en comparación, The CW tiene nueve estaciones productoras de noticias dentro de su cartera).
Muchos de los otros afiliados del servicio transmiten noticieros locales producidos a través de un acuerdo de intercambio de noticias con una estación afiliada a una de las principales cadenas (la mayoría de las veces, estos son producidos por aquellos que son propiedad o administrados junto con la estación local afiliada a MyNetworkTV) y pueden servir como emisoras para equipos deportivos locales. También pueden transmitir la programación de la red Big Four como un medio alternativo debido a noticias de última hora o eventos deportivos importantes.
Renovando el horario
En respuesta al pobre desempeño de las calificaciones de la programación de telenovelas , resaltado por una calificación promedio de hogares de 0.7%, surgieron informes [18] de que los ejecutivos de Fox estaban planeando una renovación importante de la programación de MyNetworkTV, disminuyendo su dependencia de las telenovelas y agregando nuevos programas sin guión a la programación. como reality shows , programas de juegos (como My GamesFever ), películas y deportes, y una posible revisión de un acuerdo con Ultimate Fighting Championship . [19] Sin embargo, MyNetworkTV firmó un acuerdo con otra organización de artes marciales mixtas , la International Fight League , junto con Fox Sports Net . [20]
El 1 de febrero de 2007, Greg Meidel , quien fue nombrado para el puesto recién creado de presidente de la cadena sólo diez días antes, confirmó los rumores y reveló una alineación dramáticamente renovada. [21] [22] La intención de la reorganización era aumentar la conciencia de los espectadores sobre la red (y aumentar la audiencia, a su vez), así como satisfacer a los afiliados locales que estaban decepcionados por el bajo rendimiento de las calificaciones de la red en su formato inicial. . Después del 7 de marzo (cuando Wicked Wicked Games y Watch Over Me terminaron sus carreras), las telenovelas se redujeron a ocupar solo dos noches de su horario de programación, transmitiéndose en bloques de dos horas al estilo de una película en lugar de cada una de las series transmitidas en una sola. formato de hora, cinco noches a la semana. El resto del programa incluyó películas teatrales y el nuevo IFL Battleground (originalmente titulado Total Impact ). Además, los resúmenes de las telenovelas del sábado por la noche terminaron de inmediato, y las películas se proyectaron esa noche hasta marzo. La película de 1986 Something Wild se emitió el 3 de febrero, convirtiéndose en la primera presentación de la cadena que no es una telenovela.
Los especiales (desde los World Music Awards hasta el concurso internacional de belleza Hawaiian Tropic ) y la programación de la realidad también fueron parte del cambio de formato de la cadena, y los dos primeros especiales se emitieron el 7 de marzo. MyNetworkTV también redujo su programación de telenovelas a una sola noche por semana. , con American Heiress y Saints & Sinners transmitiendo durante una hora cada uno los miércoles hasta su terminación inesperada, debido a un flujo incompatible con IFC Battleground de lunes a martes en cuanto a promociones. El nuevo bloque de películas del jueves por la noche incluía principalmente películas de acción / aventuras , y el viernes por la noche presentaba una mezcla de películas clásicas contemporáneas, a partir del 5 de junio. [23]
Un efecto secundario del nuevo horario de programación fue la pérdida de la afirmación de la cadena de que era la única cadena de transmisión de EE. UU. En ese momento que tenía todo su horario de programación disponible en alta definición , debido al IFL, algunas de las películas de la cadena y programas adicionales. siendo producido exclusivamente en definición estándar 480i . [24] En el otoño de 2007, MyNetworkTV eliminó las telenovelas por completo y comenzó a transmitir series de realidad y programas deportivos. [25]
El 1 de septiembre de 2007, la cadena transmitió su primer programa en vivo, la final masculina del Abierto de Cincinnati del AVP Croc Tour. La cadena estrenó su primera comedia de situación, el vehículo Flavor Flav Under One Roof , el 16 de abril de 2008; debido a que la serie usó escritores canadienses, no se vio afectada por la huelga del Gremio de Escritores de 2007-08 .
El 26 de febrero de 2008, la cadena anunció que había adquirido los derechos para transmitir WWE SmackDown , que dejó The CW a finales de septiembre de 2008. El primer episodio de SmackDown en MyNetworkTV se emitió el 3 de octubre de 2008. [26] [27] El primer episodio de WWE SmackDown atrajo a la audiencia más grande en la historia de MyNetworkTV con 3.2 millones de espectadores y, por primera vez, colocó a la cadena en el quinto lugar de la noche, por delante de The CW, y fue el programa mejor calificado esa noche en la demografía masculina de 18 a 34 y 18 a 49 años. [28]
Programación fuera de patrón
Dependiendo del mercado, muchas estaciones afiliadas actuales y anteriores han presentado programas de MyNetworkTV fuera de patrón, ya sea para ejecutar programas sindicados o noticieros locales o debido a una afiliación existente con otra red:
- El buque insignia de la red WWOR en Secaucus, Nueva Jersey (mercado de la ciudad de Nueva York) en la temporada 2013-14, transmitió un bloque de dos horas de reposiciones de Los Simpson los jueves por la noche de 8 a 10 pm (en ese momento, la estación ya estaba transmitiendo reposiciones programadas regularmente del programa durante la semana de 6:30 pm a 7:30 pm; reposiciones actualmente al aire en el mercado a altas horas de la noche en Fox O&O WNYW, copropietario ); En su lugar, WWOR realizó una doble transmisión de reposiciones de House , que fue programada por la cadena a las 8-10 pm los jueves por la noche a esa hora, los sábados por la noche en el mismo período de tiempo. (Por cierto, Fox transmitió episodios de Los Simpson de primera ejecución los jueves por la noche a las 8 pm durante un período a principios de los 90).
- KCOP / Los Ángeles , el buque insignia de la costa oeste de la cadena, trasladó el bloque de MyNetworkTV de las 11:00 p.m. a la 1:00 a.m. de la semana a partir del 14 de septiembre de 2015, reemplazando las horas de máxima audiencia con dos horas de programación de revistas de noticias de entretenimiento, que incluyen TMZ Live y Hollywood Today. Live , con mucho, el movimiento más destacado de la red fuera del horario de máxima audiencia.
- WPWR-TV en Gary, Indiana / Chicago trasladó MyNetworkTV al horario de 9: 00-11: 00 pm el 1 de septiembre de 2016, y se convirtió en el afiliado de CW para Chicago, reemplazando a WGN-TV . [29] La red continúa transmitiéndose en el intervalo de tiempo desde que perdió la red ante WCIU-TV .
- Desde el lanzamiento de MyNetworkTV hasta el 18 de agosto de 2017, KRON-TV / San Francisco transmitió la programación de MyNetworkTV con una hora de retraso de 9:00 a 11:00 pm (hora del Pacífico), que está reservada por noticieros nocturnos locales (un noticiero de una hora en 8:00 y un noticiero de media hora a las 11:00 p. M. Transferido de su antigua afiliación a NBC). KRON-TV trasladó la programación de la cadena a altas horas de la noche cuando lanzó un noticiero de una hora a las 10:00 pm del 16 de mayo de 2016 y otro noticiero a las 9:00 pm del 21 de agosto de 2017, respectivamente.
- KZJO / Seattle , Washington transmite programas de MyNetworkTV de 1:00 a 3:00 a.m., con reposiciones sindicadas que se transmiten durante las 8:00 p.m. (hora del Pacífico) y un noticiero producido por la estación hermana KCPQ, afiliada a Fox, que se transmite a las 9:00 p.m. . El bloqueo de MyNetworkTV se minimiza tanto en el horario de la estación que su sitio web señala erróneamente que terminó la afiliación en 2011 cuando cambió su nombre a "JoeTV" como parte de los intentos del propietario de la estación, Tribune Media , de calificar las estaciones de manera más local en lugar de sus afiliaciones de red. .
- KAYU en Spokane , Washington tiene MyNetworkTV el 28.2. La estación transmite su programación de 5:00 pm a 7:00 pm (hora del Pacífico) mientras que el resto del horario se llena con la programación de Antenna TV .
- KPDX / Portland , Oregon transmite programas de MyNetworkTV de 10:00 p.m. a 12:00 a.m., debido a un noticiero de dos horas de duración a las 8:00 p.m. (hora del Pacífico) producido por la estación hermana KPTV, afiliada a Fox (que debutó el 8 de septiembre). , 2008 como un programa de una hora, antes de expandirse a su formato actual de dos horas el 25 de agosto de 2014).
- Desde el lanzamiento de MyNetworkTV hasta el 19 de septiembre de 2009, KQCA / Sacramento , California transmitió la programación de MyNetworkTV una hora antes (de 7:00 a 9:00 pm) que la mayoría de los demás afiliados de Pacific Time Zone, ya que transmitió repeticiones de The Oprah Winfrey Show a las 9:00 pm como introducción al noticiero de las 10:00 pm de la estación que es producido por la estación hermana KCRA-TV, afiliada a NBC . Luego, KQCA presentó la programación de MyNetworkTV en un patrón, con la hora de las 7:00 pm llena de reposiciones sindicadas hasta la temporada de televisión 2014-15. En ese momento, KQCA comenzó a llenar el bloque de 8:00 a 10:00 pm con comedias sindicadas, extendiendo su bloque "Come Home to Comedy" de 5:00 a 10:00 pm. KQCA transmite la programación de MyNetworkTV a altas horas de la noche de 12:00 a 2:00 a. M.
- Durante su tiempo como afiliado de MyNetworkTV, KJZZ-TV / Salt Lake City , Utah transmitió la programación de MyNetworkTV desde las 12 de la medianoche hasta las 2:00 a.m. ( hora de la montaña ), [30] y se identificó con sus letras de identificación en lugar de las convenciones de marca estandarizadas de la red ( bajo el cual se habría calificado como My 14 ); las razones incluían un acuerdo de comercialización local con la estación KUTV , entonces propiedad y operada por CBS , que permitió a KJZZ retransmitir algunos programas sindicados de KUTV. El servicio se emitió originalmente de 11:00 pm a 1:00 am. en el lanzamiento de la red. La estación independiente de St. George , KCSG, reemplazó a KJZZ como filial de MyNetworkTV de Utah el 18 de agosto de 2008. [31] KUSG, un antiguo satélite de KUTV, agregó MyNetworkTV a su programación el 20 de septiembre de 2010; sin embargo, retrasa la programación del servicio en una hora (se transmite de 8:00 a 10:00 pm) para dar cabida a un noticiero de las 7:00 pm producido por KUTV . En noviembre de 2010, KUSG reemplazó completamente a KCSG como filial de MyNetworkTV de Utah y cambió sus letras de identificación a KMYU , agregando también una transmisión simultánea al segundo subcanal de KUTV para atender el mercado principal de Salt Lake City.
- KEVU-CD / Eugene , Oregon transmite el horario de MyNetworkTV de 9:00 a 11:00 pm, hora del Pacífico, luego de un bloque de dos horas de programas de entrevistas sindicados .
- KWKB / Iowa City , Iowa inicialmente tenía afiliaciones duales tanto con The CW como con MyNetworkTV, y transmitía la programación de este último de 9:00 a 11:00 pm (hora central ) entre semana, inmediatamente después de la programación de CW. El 19 de septiembre de 2011, KWKB abandonó su afiliación con la red (llenando el intervalo de tiempo con programación local), lo que dejó temporalmente el mercado sin una afiliada de MyNetworkTV. A principios de octubre de 2011, KCRG-TV, afiliada de Cedar Rapids ABC , comenzó a llevar MyNetworkTV en su segundo subcanal digital; sin embargo, retrasa la programación del servicio de 12:00 a 2:00 am de martes a sábado por la mañana con programas sindicados y producidos localmente durante las horas de máxima audiencia.
- KDMI/Des Moines, Iowa, which rejoined MyNetworkTV on October 3, 2011 as a secondary affiliation and was affiliated with the service until September 2014, aired the service's programming weeknights from 11:00 pm to 1:00 am Central Time due to programming commitments to its This TV affiliation. Before dropping the network in September 2009, it had aired MyNetworkTV programming in a pattern. For nearly a year after KDMI initially dropped MyNetworkTV, CW affiliate KCWI-TV aired WWE SmackDown from the service on Saturdays from 7:00 to 9:00 pm, but did not air the remainder of the service's programming.
- During its time as a dual CW-MyNetworkTV affiliate, KNVA/Austin, Texas aired MyNetworkTV programming Monday through Saturdays from 9:00 to 11:00 pm, immediately following The CW's primetime lineup. In the month prior to the conversion of Llano-based sister station KBVO (which previously operated as a semi-satellite of NBC affiliate KXAN-TV) to a standalone MyNetworkTV affiliate, it aired the service's programming weeknights from 10:00 pm to 12 midnight, following a KXAN-produced 9:00 pm newscast which debuted on September 28, 2009 (coinciding with MyNetworkTV's transition to a syndication programming service) and a repeat of The Office.
- KRBK/Osage Beach, Missouri (serving the Springfield market) switched to a primary Fox affiliation on September 1, 2011, shifting MyNetworkTV programming to 9:00 to 11:00 pm, immediately following Fox programming. During its time as an exclusive MyNetworkTV affiliate, it aired the service's schedule in a pattern.
- WLMT-DT2/Memphis, Tennessee, which affiliated with MyNetworkTV in October 2010, presented the service's Monday through Thursday lineups in pattern but aired its Friday lineup on Saturdays from 9:00 to 11:00 pm until November 14, 2011, when the subchannel switched its primary affiliation from the Retro Television Network to Me-TV. Since then, WLMT-DT2 has presented all MyNetworkTV programming in pattern with content from Me-TV airing at all other times. In the year before its move to cable channel Syfy in October 2010, WWE SmackDown aired on WLMT's main channel on Saturdays from 7:00 to 9:00 p.m., although the remainder of MyNetworkTV's lineup was not carried. WLMT temporarily dropped MyNetworkTV programming in June 2013 while transitioning to a new owner and new studio facility.
- WNTZ-TV/Alexandria, Louisiana-Natchez, Mississippi and WEVV-DT2/Evansville, Indiana, both secondary MyNetworkTV affiliates, air MyNetworkTV programming weeknights from 11:00 p.m. to 1:00 a.m. (Central Time). Prior to July 1, 2011, when WEVV-DT2 replaced WTVW as Evansville's Fox affiliate, WEVV-DT2 aired MyNetworkTV programming at its recommended timeslot; from that point onward until July 2015 (when it moved the service's programming to its current timeslot in preparation for the August 3 relaunch of parent CBS affiliate WEVV-TV's news department and the concurrent debut of an hour-long primetime newscast for WEVV-DT2 that follows Fox programming),[32] the subchannel aired the service's schedule weeknights from 9:00 to 11:00 p.m., immediately following Fox programming. WNTZ moved the MyNetworkTV lineup to 11:00 p.m. to 1:00 a.m. on September 9, 2013, in order to air the short-lived revival of The Arsenio Hall Show at 10:00 p.m.
- WCIX/Springfield, Illinois aired MyNetworkTV programming on a one-hour delay weeknights from 8:00 to 10:00 p.m. (Central Time), in order to accommodate a weeknight 7:00 p.m. newscast produced by sister station WCIA. In September 2017, they moved the newscast to 9 p.m. and MyNetworkTV programming now airs in pattern.
- WISE-DT2/Fort Wayne, Indiana aired MyNetworkTV programming from 10:30 p.m. (following a local newscast produced by its NBC-affiliated parent station) to 12:30 a.m. on a secondary basis from August 1, 2011 to March 1, 2013. Since WFFT-TV (whose Fox affiliation was assumed by WISE-DT2 in 2011) rejoined Fox on the latter date, WISE-DT2 has aired MyNetworkTV programming in pattern as an exclusive affiliate.
- WNAC/Providence, Rhode Island, also a secondary affiliate, aired MyNetworkTV programming weeknights from 11:30 p.m. to 1:30 a.m., with Saturday primetime shows running on early Sunday mornings from 1:30 to 3:30 a.m. until 2009 (WNAC has since moved the MyNetworkTV affiliation to a digital subchannel, then later moved to a subchannel of WPRI which presents the service's programming in pattern).
- WGGB-DT2/Springfield, Massachusetts, also a secondary affiliate, airs MyNetworkTV programming weeknights from 11:05 p.m. to 1:05 a.m.
- WLIO-DT2/Lima, Ohio, also a secondary affiliate, airs MyNetworkTV programming weeknights from 11:00 p.m. to 1:00 a.m.
- WTRF-DT2/Wheeling, West Virginia-Steubenville, Ohio aired MyNetworkTV programming weeknights from 11:00 p.m. to 1:00 a.m. until Fox-affiliated with a subchannel of NBC affiliate WTOV-TV in September 2014, when it began airing the service's schedule in pattern.
- WXTX/Columbus, Georgia aired MyNetworkTV programming from 12:05 to 2:05 a.m., until the station terminated its secondary affiliation with the service in 2012 (MyNetworkTV does not currently have an over-the-air affiliate in the Columbus market).
- WTHI-DT2/Terre Haute, Indiana – which became the first MyNetworkTV affiliate in that market on September 1, 2011, when it also assumed the Fox affiliation from WFXW (now ABC affiliate WAWV-TV) – airs MyNetworkTV programming as a secondary affiliation from 11:00 p.m. to 1:00 a.m.
- WKTC/Columbia, South Carolina previously scheduled MyNetworkTV programming in pattern until March 17, 2014, when it became a primary affiliate of The CW (the first dual affiliate of both networks since 2011);[33] the station retains a secondary MyNetworkTV affiliation, airing its lineup after The CW's primetime schedule from 10:00 p.m. to 12:00 a.m.
- WUAB-TV/Cleveland, Ohio introduced a 9:00-10:30 PM newscast by sister channel WOIO-TV on September 21, 2015. This shifted MyNetworkTV programming to airing from 11 p.m. to 1 a.m. weeknights. After WUAB replaced WBNX as the market's CW affiliate in July 2018, the CW's network schedule has been carried in full pattern while MyNetworkTV programming was shifted again to 1-3 a.m. weeknights (the aforementioned 9 p.m. newscast reverted to its previous 10-11 p.m. timeslot). In January 2019, MyNetwork TV was moved to sister station WOIO's digital subchannel 19.2 - which predominently carries MeTV - where MyNetwork TV airs from 1 to 3 a.m. late nights.
- KDFI/Dallas, Texas - Starting in August 2017, this affiliate has moved MyNetworkTV programming to the 8:00 p.m. to 10:00 p.m. (Central) timeslot in order to air two episodes of Family Feud at 7:00 p.m., and has changed its branding to "Fox 4 More". From launch until that time, KDFI aired MyNetworkTV's programming live at 7:00 p.m., and was branded "My 27".
- WFTC/Minneapolis, Minnesota - On December 31, 2016, WFTC moved My Network programming to 8:00-10:00 p.m. due to adding Syndicated programming. On September 18, 2017, My Network programming was moved to 9:00-11:00 p.m. due to WFTC, now being rebranded as "Fox 9+", introducing a 7:00 p.m. newscast and adding additional syndicated programming. On July 16, 2018, WFTC expanded their 7:00 p.m. news to 1 hour, combined with adding more syndicated programming, shifted My Network programming to 10:00 p.m. to 12:00 a.m.
- WVNS-DT2/Lewisburg/Bluefield/Beckley, West Virginia also a secondary affiliate, airs MyNetworkTV programming from 12:00 to 2:00 a.m. on Tuesday through Saturday mornings.
- KOLN-DT3/KGIN-DT3/KSNB-DT2/Lincoln-Grand Island, Nebraska airs MyNetworkTV programming from 12:00 to 2:00 a.m. on Tuesday through Saturday mornings.
- WMYT-TV/Rock Hill, South Carolina-Charlotte, North Carolina began airing MyNetworkTV programming from 11:00 p.m. to 1:00 a.m. in September 2018, using the time slot to air syndicated comedies.
- WRBW/Orlando, Florida began airing MyNetworkTV programming from 10:00 p.m. to midnight. effective August 12, 2019, using the 8:00 p.m. to 10:00 p.m. time slot to air an 8 p.m. newscast, syndicated comedies, and a repeat showing of Dr. Phil.
- WPHL/Philadelphia, Pennsylvania began airing MyNetworkTV programming from 2 to 4 a.m. on Tuesday through Saturday mornings as of the fall of 2019, using the 8 to 10 p.m. time slot to air syndicated comedies.
- WCTX/New Haven-Hartford, Connecticut began airing an 8-11:35 p.m. newscast produced by sister station WTNH on March 16, 2020, pushing MyNetworkTV programming to late night; it now airs from 11:35 p.m. to 1:35 a.m.
- WATL/Atlanta, Georgia began airing newscasts produced by sister station WXIA-TV from 8 to 10 p.m. on December 2, 2019, pushing MyNetworkTV programming to late night; it now airs from midnight to 2 a.m.
- WDCA/Washington, D.C. airs an 8:00 p.m. half-hour newscast produced by sister station WTTG, an episode of Family Feud, a 9:00 p.m. half-hour newscast also produced by WTTG and an episode of Extra from 8:00 p.m. to 10:00 p.m. MyNetworkTV programming currently airs from 11:00 p.m. to 1:00 a.m.
Audiencia
Original format
MyNetworkTV's debut was far from successful. Desire scored a 1.1 household rating/2 share; Fashion House went up to 1.3/2.[34] Fox had sold about half of its projections of $50 million in advance commercial sales.[35] On March 7, 2007, MyNetworkTV began to be included in Nielsen's daily "Television Index" reports, alongside the other major broadcast networks, although it was still not part of the "fast nationals" that incorporate the other networks.[36][37] Last-minute changes to MyNetworkTV's 2007-08 fall schedule included the retitling of the reality series Divorce Wars to Decision House, and the addition of Celebrity Exposé and Control Room Presents to the network's Monday lineup as well as a one-hour IFL Battleground, followed by NFL Total Access on Saturdays.[38]
The network's shift from telenovelas to reality shows and movies produced only a small bump in the ratings. It averaged only a .7 household rating during September 2007.[39] MyNetworkTV continues to be the second lowest-rated English-language broadcast network in the United States, ahead of only Ion. The night MyNetworkTV debuted WWE SmackDown, the network took fifth place in household ratings ahead of The CW, but went back to sixth place shortly afterward. Of the six broadcast networks, Nielsen Media Research said that only MyNetworkTV had increased viewership, with 1.76 million viewers per night, up 750,000 from the previous season.[40]
On January 5, 2009, MyNetworkTV aired episodes of the 2002 revival of The Twilight Zone (which originally aired on UPN, one of the networks MyNetworkTV had replaced). The series helped the network's ratings rise, along with WWE SmackDown, becoming the second highest-rated program on the network. The highest-rated program to have ever aired on MyNetworkTV is a December 10, 2008 broadcast of the 1990 comedy film Home Alone, which brought in 3.70 million viewers (although not a record), but earned a 1.4 rating among the 18-49 adult demographic.[41]
Current format
On February 9, 2009, Fox Entertainment Group announced that MyNetworkTV would convert from a television network to a programming service, similar to that of Ion Television, with a focus on repeats of acquired programs originally aired on broadcast and cable networks and in first-run syndication.[4][42][43] Litton Entertainment had reportedly expressed interest in leasing MyNetworkTV's Saturday evening time slots,[44] which MyNetworkTV chose to instead turn back over to its affiliates. MyNetworkTV began airing more syndicated programming in the fall, which included game shows and dramas, five nights a week.[45] This required the network's affiliates to re-negotiate a new affiliate agreement with the new corporation within Fox operating MyNetworkTV, Master Distribution Service, Inc., though it also gave a full and unencumbered "out" to stations which chose to end their association with MyNetworkTV under this guise, which Ion did with their three affiliates.[46]
On April 12, 2010, WWE announced that WWE SmackDown would move to the Syfy cable channel that October; the move left MyNetworkTV with no first-run programming other than that it shared with its syndicators.[47] Despite the lack of first-run programming, MyNetworkTV renewed its affiliation contracts for three more years on February 14, 2011. The programming service has seen significant viewership growth in viewership since its 2006 startup as a television network. Although ratings on MyNetworkTV do not match those of the other broadcast networks, Nexstar CEO Perry Sook noted his approval of its business model, saying that Nexstar's MyNetworkTV stations get 'more (local ad) inventory per hour' than they would be associated with a traditional network such as Fox or ABC.[48]
In announcing its fall schedule for the 2012-13 schedule, MyNetworkTV executives revealed that the programming service increased ratings over the previous year, and rated as the #6 most-watched network during the 2011–12 season with around 2.5 million viewers.[49]
Fox Corporation retained MyNetworkTV after the acquisition of 21st Century Fox by The Walt Disney Company was completed on March 20, 2019.
Afiliados
MyNetworkTV has 186 owned-and-operated or affiliate stations in the United States, reaching 84.39% of all U.S. households with at least one television set (totaling approximately 263,699,742 homes). This number includes six stations owned at the time of its launch by companies involved in the founding of competitor The CW: three were owned by Tribune Broadcasting (located in Atlanta, Philadelphia and Seattle), and three owned by CBS Corporation (the Gannett Company purchased Atlanta affiliate WATL from Tribune shortly after Fox confirmed it as a MyNetworkTV affiliate,[50][51] with the sale being finalized on August 7, 2006). The Tribune Company sold its stake in The WB, in exchange for long-term affiliation contracts with The CW (Time Warner and CBS jointly own the network instead).
On March 6, 2006, the Sinclair Broadcast Group announced an agreement to affiliate 17 of its stations with MyNetworkTV (consisting mostly of stations that were set to lose their WB affiliations when The CW launched, as well as a few that were affiliated with UPN or operated as independent stations). This occurred despite the widespread presumption that affiliations with The CW, which at that point was in the process of signing affiliates in most markets, would be more valuable; however, Sinclair implied that MyNetworkTV was more financially attractive for the company (of the Sinclair stations that initially affiliated with MyNetworkTV, San Antonio affiliate KMYS has since disaffiliated from the service; its August 30, 2010 affiliation swap with Fredericksburg-based CW affiliate KCWX was the first and so far only known affiliation switch between same-market affiliates of the two nutlets since their formation in 2006).[52][53] One day later on March 7, Raycom Media announced that its WB and UPN stations (including WUAB/Cleveland, Ohio, KFVE/Honolulu, Hawaii and WBXH-CA/Baton Rouge, Louisiana) would also become charter affiliates of MyNetworkTV.[54]
One of the stations named in a list of newly signed MyNetworkTV affiliates that Fox Entertainment Group released on April 26, 2006, was KNVA in Austin, Texas, which The CW had also added to its own list of confirmed affiliates one week prior.[55] On May 1, 2006, another previously-confirmed CW affiliate, KWKB in Iowa City, Iowa, signed on as a MyNetworkTV charter affiliate.[56] Until October 2009, these two stations were the only ones to be aligned with both new networks (KNVA has since become an exclusive CW affiliate as parent station KXAN-TV converted its semi-satellite KBVO into a standalone MyNetworkTV affiliate[57]); KNVA branded its MyNetworkTV lineup under the banner "MyNetworkTV on The CW Austin," while KWKB's website features station logos labeled as both "KWKB The CW" and "My KWKB". In May, WAWB in Huntsville, Alabama officially announced that it would become a MyNetworkTV affiliate, and subsequently changed its call letters to WAMY.
On July 12, 2006, the network announced affiliation agreements with seven additional stations (including WBFS-TV/Miami, KTVD/Denver, WUPL/New Orleans and WAWS/Jacksonville, Florida (WAWS, along with WSYX/Columbus, Ohio and WHP-TV/Harrisburg, Pennsylvania carry MyNetworkTV on digital subchannels).[58] The deal with CBS Television Stations to have MyNetworkTV affiliate with stations that were left out of The CW's affiliation deals with the group came as a surprise in the broadcasting industry, especially after the icy reception between CBS and News Corporation (which became 21st Century Fox through the July 2013 spin-off of the company's publishing unit and Australian television properties) that began after both it and The CW came into the picture, as they refused to allow WBFS, WUPL and Boston's WSBK-TV to affiliate with MyNetworkTV as a response to pulling UPN branding from that network's Fox-owned stations.
In August 2006, MyNetworkTV filled in its remaining gaps within the top 100 television markets. On August 11, the network announced affiliations with WNAC-TV in Providence, Rhode Island (as a secondary affiliate) and WNGT-LP in Toledo, Ohio. Additionally, on August 22, MyNetworkTV added KAUT-TV in Oklahoma City, Oklahoma and WRGT-TV in Dayton, Ohio (the latter of which would carry the network on a digital subchannel) to the affiliate list on its website; also that month, WZMY in Derry, New Hampshire was announced as the network's Boston area affiliate (WBIN – the former WZMY – disaffiliated with MyNetworkTV in September 2011, at which time WSBK (which had shunned MyNetworkTV at its formation in 2006) took over the MyNetworkTV affiliation in Boston; KAUT became an independent station in September 2012, with MyNetworkTV moving to former independent KSBI).[59][60][61][62][63]
From its inception as a network until July 2010, Mobile, Alabama was the largest city where MyNetworkTV did not have an affiliate, although Fort Walton Beach, Florida-based WFGX serves as the affiliate for the Mobile–Pensacola–Fort Walton Beach market. This was due to WFGX's weak analog signal, which was not receivable west of Pensacola, and the lack of a must-carry agreement with Comcast's Mobile system, most likely a remnant of the station's former status as a low-rated Jewelry Television affiliate prior to MyNetworkTV's launch); WFGX has since relocated its digital transmitter to Robertsdale, Alabama (where the Mobile-Pensacola market's other television stations maintain transmitters), providing an over-the-air MyNetworkTV affiliate in the Mobile area proper for the first time. On September 28, 2009, three stations owned by Ion Media Networks (WPXX-TV in Memphis, Tennessee and WEPX-TV, along with satellite station WPXU-TV, in the Greenville-New Bern-Washington, North Carolina market), due to an affiliation agreement made by their previous owners, dropped their MyNetworkTV affiliations to become full-time Ion Television owned-and-operated stations as they had been prior to September 2006 (the affiliation in the Greenville-New Bern market was taken over by NBC affiliate WITN-TV, which carries the network on a digital subchannel).
Memphis CW affiliate WLMT – which picked up MyNetworkTV for the sole purpose of carrying SmackDown, and due to the conversion into a programming service – elected to not carry the remainder of the network's schedule; eventually, after SmackDown moved to Syfy, WLMT began carrying the remainder of the MyNetworkTV lineup as a secondary affiliation (to the Retro Television Network) on its second digital subchannel.
Also in September 2009, Des Moines, Iowa affiliate KDMI disaffiliated from MyNetworkTV, replacing it with programming from the station's existing This TV affiliation. CW affiliate KCWI-TV picked up the local rights to SmackDown, and for nearly a year afterward, aired it in a manner very similar to its scheduling on WLMT. Until October 3, 2011, when KDMI rejoined the service, Des Moines was the largest television market without a MyNetworkTV affiliate – either over-the-air or on cable (CBS affiliate KCCI took over the MyNetworkTV affiliation from KDMI in December 2014, carrying it as a primary affiliation on its third digital subchannel).[64] On September 19, 2011, Cedar Rapids, Iowa affiliate KWKB dropped the service, while retaining its existing CW affiliation; ABC affiliate KCRG-TV later picked up MyNetworkTV for its second digital subchannel.
On February 10, 2014, St. Louis affiliate WRBU disaffiliated from MyNetworkTV, and converted into an Ion O&O, as a result of its sale to Ion Media Networks through Roberts Broadcasting's gradual sale of its television stations in order to raise money to pay off creditors in its Chapter 11 bankruptcy proceedings; this resulted in St. Louis temporarily displacing Spokane, Washington as the largest market without a MyNetworkTV affiliate until November 17, 2014, when CBS affiliate KMOV began carrying it on a digital subchannel.[65][66]
Due to the availability of "instant duopoly" digital subchannels that are likely easily available on cable and satellite, and the overall lack of a need to settle for a secondary affiliation with shows aired in problematic time slots, both The CW and MyNetworkTV launched with far greater national coverage than that enjoyed by UPN and The WB when those networks started in January 1995. For several years, UPN had affiliation gaps in several of the top 30 markets, and by 2005 managed to reach only 86% of the population. This resulted in that network having to settle for secondary affiliations with stations that were already affiliated with other networks. In those markets, programs (such as Star Trek: Voyager and Star Trek: Enterprise) were either shown out of their intended timeslots or not at all, leading to many viewer complaints. There are a handful of smaller markets, however, where MyNetworkTV holds a secondary affiliation – even on digital subchannels – because those markets are home to only a very small number of stations, and want to place more emphasis on programming from ABC, CBS, NBC and Fox – which may have previously lacked affiliations in those markets – on those subchannels.
Nevertheless, because MyNetworkTV was announced after the formation of The CW and therefore got most of the "leftover" stations shut out by The CW, there are still availability issues in some markets. Also, the network is mostly relegated to low-powered stations in some smaller markets, which do not have must-carry status. The arrival of WWE SmackDown to the network has made this issue the most visible, as wrestling fans complained about the lack of availability for MyNetworkTV in several markets that have CW affiliations. This was most evident in Lexington, Kentucky, where local SmackDown viewers actually protested that they could not watch the program because low-powered MyNetworkTV/Retro Television Network affiliate WBLU-LP lacked carriage on cable providers in the market, and as an Equity Media Holdings station with no local presence outside of engineering staff, had no communication with the station to speak of.[67][68] That was solved shortly afterward when ABC affiliate WTVQ agreed to move its weather forecast service to digital subchannel 36.3 and convert the 36.2 subchannel into a MyNetworkTV affiliate, stripping WBLU of its affiliation in the process.[69]
Branding
In the months leading up to MyNetworkTV's launch, several of its charter stations changed their on-air identities in preparation for joining the network, including all of the network's owned-and-operated stations under sister company Fox Television Stations. Affiliates also began to air network promotions featuring the theme, "Entertainment you can call your own." At first, many Fox-owned charter stations branded their soon-to-be MyNetworkTV O&Os with the "My" moniker (for example, WWOR-TV was branded as "My 9"). However, by the third week of October 2006, at least one station, Los Angeles O&O KCOP-TV, went to a two-column brand – verbally identifying as "MyNetworkTV Channel 13," and using a logo combining that used by the network (on the left side) and the station's channel number, 13 (on the right); KCOP switched to the simpler "My 13" branding in May 2007.
While "My [channel #]" is the conventional branding style for MyNetworkTV's stations, some stations use the network's logo style with different names, such as WSTR-TV (which formerly branded as 'My 64", but revived its former brand "Star 64" in 2009). Especially after its shift in business model, some affiliates began to drop the "My" branding and logo in favor of local brands, such as KZJO (which re-branded from "myQ²", in reference to its sister station KCPQ "Q13 Fox", to "JoeTV"; which is still in use, even after becoming an O&O), WTTA (which switched its branding from "My TV Tampa Bay" to "Great 38" in September 2013), WPMY (which switched from "My Pittsburgh TV" to "22 the Point" in August 2015 and even changed their call sign to WPNT to fit the new branding), former affiliate KAUT-TV (initially "OK43", but later "Freedom 43" as part of its efforts to appeal to Oklahoma's military community), and various Nexstar Media Group-owned affiliates (which use similar brands derived from their call letters and channel numbers, such as KARZ-TV "Z42"). In 2017, Fox began to re-brand some of its MyNetworkTV O&Os to closer associate them with their parent Fox stations, such as WDCA, which became "Fox 5 Plus".[70] Meredith emulated this approach on KPDX, which similarly re-branded as "Fox 12 Plus".[71]
At the time plans for MyNetworkTV were announced, there was at least one station that was using a similar moniker. WZMY-TV in Derry, New Hampshire filed a trademark for the "MyTV" name on July 6, 2005, and for a short time there was speculation that the station would file a lawsuit against Fox for the use of "MyTV".[72] The concerns were rendered moot in July 2006, when WZMY announced that it would be Boston's affiliate for the new network.[73]
MyNetworkTV does not display an on-screen logo bug in the bottom right-hand corner of the screen, although its affiliates are inclined to display their own logo bug during the service's program lineup if they choose to incorporate it. However, on November 13, 2006, it began to incorporate a translucent logo of the program currently being aired on the bottom left side, but it discontinued this practice in March with the beginning of the third telenovela cycle.
Ver también
- 2006 United States broadcast TV realignment
- The CW
Referencias
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MyNetwork lineup, which reaches 97% of U.S. TV households.
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™ & © MyNetworkTV, Inc. All rights reserved. Any reproduction, duplication, or distribution in any form is expressly prohibited.
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(A)mong the assets that will remain behind as part of Fox Corp.: MyNetworkTV.
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enlaces externos
- Official website