Lvivske (Ukrainian: Львівське) is a brand of Ukrainian beer produced by the Lviv brewery since 1715 (currently PJSC Carlsberg Ukraine, part of the Carlsberg Group).
The first industrial brewery in Lviv appeared in 1715 after the Polish Count Stanislaw Potocki issued a permit to the Jesuit monks to build a brewery in the Krakow suburb of Lviv. This date is considered the beginning of the Lviv brewery activity. Its current owners are represented as the date of the appearance of the beer "Lvivske" (in fact, it received the status of a trademark already in the Soviet period). After the Jesuit Order was deprived of all its rights and privileges, the Lviv brewery became the Lviv Joint-Stock Company of Brewers' property.
Under the Soviet Union, the Lviv brewery became the state's property and was renamed the Kolos plant. At the same time, the beer "Lvivske" received its official name and trademark status. "Lvivske" retained its benchmark quality and became the best beer in the Soviet Union.[1]
After the collapse of the Soviet Union, the Kolos plant was again renamed the Lviv Brewery, which in 1999 became part of the Baltic Beverages Holding company,[2] since 2008 owned by the Carlsberg Group.[3]
The brand "Lvivske" is a sponsor of many events and festivals, including the European Football Championship 2012, the Eurovision Song Contest 2017 and others.
In 2016–2018, the brand's share in the Ukrainian market (in monetary terms) fluctuated around 9-10 %.[6] At the end of 2020, the brand became the market leader for the first time, with a share of 14.6%.[7]