Coordenadas :49 ° 15′24 ″ N 4 ° 01′30 ″ E / 49.2565777 ° N 4.0250534 ° E
Veuve Clicquot Ponsardin ( pronunciación francesa: [vœv Kliko pɔsaʁdɛ] ) es una francesa Champagne casa con sede en Reims , especializada en productos de primera calidad. Fue fundada en 1772 por Philippe Clicquot y es una de las casas de champán [2] más grandes del mundo. [3] [4] A Madame Clicquot se le atribuyen importantes avances, creando el primer champán añejo conocido en 1810 e inventando el proceso de la mesa de adivinanzas para aclarar el champán en 1816. [5] [4] [6] [3] [7] [8]En 1818, inventó el primer champán rosado mezclado conocido [9] mezclando vinos de champán blancos y tintos. [10] Este proceso todavía lo utilizan la mayoría de los productores de champán.
Industria | Producción de champán |
---|---|
Fundado | 1772 (hace 249 años) |
Fundador | Philippe Clicquot |
Sede | 12, Rue du Temple Reims, Francia |
Gente clave | Jean-Marc Gallot (presidente) [1] |
Padre | LVMH |
Sitio web | www.veuve-clicquot.com |
Durante las guerras napoleónicas , Madame Clicquot avanzó a pasos agigantados en el establecimiento de su vino en las cortes reales de toda Europa, en particular la de la Rusia imperial . [10] Desempeñó un papel importante en el establecimiento del champán como bebida favorita de la alta sociedad y la nobleza en toda Europa.
La casa lleva su distintiva etiqueta amarilla desde finales del siglo XIX. [11]
La compañía fue comprada en 1986 por Louis Vuitton (ahora parte del grupo LVMH formado en 1987) [12] [13] y continúa expandiéndose en todo el mundo.
Historia
Fundación
Philippe Clicquot era comerciante textil, banquero y propietario de viñedos en el país de Champagne. [14] [15] En 1772, estableció un negocio de vinos [16] [17] [15] Rápidamente decidió llevar sus vinos de champán a paladares extranjeros [16] y pronto expandió su clientela. [16] Sus envíos anuales variaron entre 4.000 botellas al año y 6-7.000 botellas en un buen año. [16] Sin embargo, mantuvo el enfoque comercial principal en los textiles .
Philippe Clicquot dirigía un exitoso negocio textil, al igual que Nicolas Ponsardin. En un intento por consolidar el poder de sus dos negocios, el Sr. Ponsardin y el Sr. Clicquot organizaron una boda entre sus hijos, [11] que era común en ese momento.
François Clicquot y Barbe-Nicole Ponsardin se casaron el 10 de junio de 1798. [10] [14] [15]
Después de su matrimonio, François Clicquot se convirtió oficialmente en socio de su padre y, en julio, el nombre de la empresa se cambió a "Clicquot-Muiron et Fils". [16] Las ventas aumentaron de 8.000 botellas al año en 1796 a 60.000 en 1804. [15] Poco a poco, se abandonaron todas las demás actividades ajenas a la industria del champán. [dieciséis]
François Clicquot expandió enormemente la empresa. [16] Lo puso en una pista exitosa. También estableció una nueva práctica: emplear a viajeros comerciales . [16] En agosto de 1801, François Clicquot inició un largo viaje por Europa . Al pasar por Basilea , conoció a Louis Bohne . Louis Bohne siguió siendo un fiel empleado de la empresa durante toda su vida y se convirtió en un valioso consejero de Madame Clicquot, a pesar de que por lo general estaba destinado lejos. [dieciséis]
En 1801, Philippe Clicquot se retiró y dejó el control a su hijo François. [17]
Después de varios viajes por Europa, Louis Bohne regresó a Reims en marzo de 1803 con un libro lleno de pedidos de los comerciantes más importantes y de los compradores individuales más importantes. [16] En el verano de 1804, el negocio del champán Clicquot comenzó a crecer. [dieciséis]
En octubre de 1805, siete años después de su boda, Francois se enfermó repentinamente [11] con una fiebre similar a la tifoidea. [6] [11] Murió unos días después, [11] a la edad de 30 años. [3]
Tanto Barbe-Nicole como Philippe quedaron devastados por la muerte de François. Philippe Clicquot anunció su intención de liquidar la empresa. [11] Sin embargo, la joven viuda ( veuve en francés ) decidió hacerse cargo del negocio de su marido, convirtiéndose en una de las primeras mujeres de negocios a principios del siglo XIX en dirigir un negocio internacional [3] en un mundo dominado por hombres. [17] [18] [10]
Barbe-Nicole Ponsardin
Barbe-Nicole Ponsardin nació en 1777, [15] unos años antes de la Revolución Francesa . Su infancia fue influenciada por su padre, [11] el barón Nicolas Ponsardin, un exitoso fabricante de textiles, que estaba involucrado tanto en los negocios como en la política . [15] [6] Anteriormente monárquico, cambió de posición política para volverse contra la monarquía . Gracias a este movimiento, la familia de Barbe-Nicole escapó ilesa de la Revolución. [11] [16]
Cuando Barbe-Nicole se casó con François Clicquot, ella tenía 21 años. [11] Cuando su esposo murió en octubre de 1805, ella tenía 27 años [15] [5] y era madre de su hija de seis años [15] [6] y única hija, Clémentine. [dieciséis]
A principios del siglo XIX, el Código Napoleónico negó a las mujeres los derechos civiles y políticos, prohibiéndoles trabajar, votar, ganar dinero o ingresar a escuelas y universidades sin el consentimiento de su esposo o padre . [6] [15] En ese momento, las viudas eran las únicas mujeres en la sociedad francesa que eran libres y se les permitía administrar su propio negocio. [6] [19]
Cuando Louis Bohne regresó a Reims desde San Petersburgo , un mes después del funeral de François Clicquot, se habían enviado 110.000 botellas de champán durante el curso de 1805, casi el doble que el año anterior, gracias a sus viajes de negocios. [16] El negocio del champán Clicquot era prometedor.
Contra todas las expectativas y la considerable oposición, la viuda Clicquot quiso hacerse cargo del negocio de su marido. [19] [14] Acudió a su suegro con una propuesta [11] y lo convenció de que la dejara administrar el negocio [15] Philippe accedió a su propuesta con una condición: Barbe-Nicole pasaría por un aprendizaje. , después de lo cual podría manejar el negocio ella misma, si pudiera demostrar que era capaz. [11] Barbe-Nicole Clicquot burló todas las convenciones para convertirse en la primera mujer en hacerse cargo de una casa de champán [10] y la primera mujer productora de champán. [19] Entró en prácticas con el enólogo Alexandre Fourneaux e intentó salvar el negocio del vino y hacerlo crecer. [11]
La Casa Veuve Clicquot Ponsardin
El 21 de julio de 1810, Barbe-Nicole Ponsardin lanzó su propia empresa: "Veuve Clicquot-Ponsardin". [dieciséis]
Barbe-Nicole exportó la gran mayoría de su champán fuera de Francia . [11] Desafortunadamente, se enfrentaba a bloqueos navales que le impedían enviar su vino al extranjero. Además, el zar Alejandro I prohibió los productos franceses. [dieciséis]
Al enfrentarse a la bancarrota, Barbe-Nicole hizo una apuesta comercial: decidió enviar su champán a Rusia , cuando la paz regresó antes que sus competidores . Mientras que los bloqueos navales de la guerra paralizaron la navegación comercial , Madame Clicquot y Louis Bohne planearon secretamente colarse en un barco a través del bloqueo hacia Rusia. [11]
A los rusos les encantaba el tipo de champán que estaba haciendo: un champán muy dulce que contenía aproximadamente el doble de azúcar en los vinos dulces de postre de la actualidad . [11] Sabía que los tribunales europeos celebrarían la derrota de Napoleón tan pronto como terminaran sus guerras. [11] Después de que Napoleón Bonaparte fuera enviado al exilio en Elba , tanto británicos como rusos brindaron por su derrota. [15] [6]
Con la monarquía francesa restaurada, Madame Clicquot y Louis Bohne pusieron en ejecución el plan que habían estado preparando durante cinco años. En 1814, cuando desaparecieron los bloqueos, la compañía fletó un carguero holandés, el "Zes Gebroeders", en ruta a Königsberg , [6] para entregar 10.550 botellas de champán Veuve Clicquot al mercado ruso, [15] [6] aprovechando el caos general, mientras que sus competidores todavía creían que tal movimiento era imposible. El barco zarpó de Le Havre el 6 de junio de 1814. [15] Mientras tanto, Rusia había levantado la prohibición de importar productos franceses. Todo el envío se vendió rápidamente. Unas semanas más tarde, otro barco zarpó de Rouen cargado con 12.780 botellas de champán con destino a San Petersburgo, que se agotaron nada más llegar. [15] Cuando el champán llegó a San Petersburgo, el gran duque Michael Pavlovich de Rusia , hermano del zar Alejandro I, declaró que el champán Veuve Clicquot-Ponsardin sería el único que bebería. [11] La noticia de su preferencia se extendió por toda la corte rusa. [11]
1814 fue un punto de inflexión en la historia de la empresa Veuve Clicquot. Con su "Vin de la comète" ( añadas de cometas ), Madame Clicquot revitalizó su negocio que comenzó a despegar nuevamente, gracias al éxito de la empresa rusa que hizo famoso el nombre de Veuve Clicquot de la noche a la mañana. Pasó de ser una jugadora menor a una marca conocida por todos. [11] Durante los años siguientes, Rusia continuó comprando vinos Veuve Clicquot. Las ventas se dispararon: de 43.000 botellas en 1816, subieron a 280.000 en 1821 y aumentaron hasta la década de 1870. [16] En dos años, la viuda Clicquot se había hecho famosa y estaba al frente de una empresa comercial de renombre internacional. [6]
Bajo la dirección de Madame Clicquot, la firma se centró por completo en lo último, con gran éxito. [20]
El champán también se convirtió en un vehículo para la celebración de eventos. [6] Veuve Clicquot jugó un papel importante en el establecimiento del champán como bebida preferida de la alta sociedad. El champán se convirtió en un ingrediente esencial para las festividades en las cortes europeas y luego entre la burguesía . Entonces empezó a aparecer champán en cabarets y restaurantes . [15]
Muerte de Madame Clicquot
Las ventas de champán Veuve Clicquot en Rusia continuaron avanzando. Madame Clicquot decidió establecerse en otros mercados, como Reino Unido . Edouard Werlé, que se incorporó a la empresa, [15] comenzó a realizar toda una serie de viajes por Europa Central . A partir de 1841, cuando Edouard Werlé se convirtió oficialmente en director de la empresa, [16] las ventas anuales nunca cayeron por debajo de las 300.000 botellas. En 1850 vendió 400.000 botellas. [15]
Edouard y su hijo Alfred dirigieron el negocio en los años siguientes y lo desarrollaron aún más: adquirieron nuevos viñedos y en 1877 comenzaron a utilizar una etiqueta amarilla para los vinos, un color inusual para el champán en ese momento. [17] Registraron la etiqueta bajo la marca comercial "Veuve Clicquot Ponsardin" Etiqueta amarilla. [17]
Mientras la empresa continuaba su expansión, Madame Clicquot murió en el Château de Boursault el 29 de julio de 1866, a la edad de 89 años.
Madame Clicquot es considerada una de las primeras empresarias internacionales del mundo. Fue la primera en hacerse cargo de la gestión de una empresa y guiarla en tiempos peligrosos. [19] Sacó su negocio del vino del borde de la destrucción convirtiéndolo en una de las casas de champán más exitosas. [11] [19] También esparció champán por todo el mundo. [19]
Cuando murió, las ventas habían alcanzado las 750.000 botellas al año. [15] Veuve Clicquot exportaba champán de Francia a toda Europa, Estados Unidos , Asia y otros lugares. [11] Veuve Clicquot se había convertido tanto en una importante casa de champán como en una marca respetada . Fácilmente reconocible por sus distintivas etiquetas de color amarillo brillante, el vino tiene una autorización real de la reina Isabel II del Reino Unido.
Because she built her champagne empire on audacious decisions, Madame Clicquot was called by her peers "la grande dame de la Champagne".[21][5] Newspapers all over the world paid tribute to the old lady.[15]
By the terms of an agreement made earlier, Edouard Werlé was already her official successor appointed by Madame Clicquot herself, and in August 1866, a new company was formed: "Werlé & Cie, successors to Veuve Clicquot-Ponsardin".[16]
Bertrand de Mun, who married Edouard Werlé's granddaughter, joined the company in July 1898 and became a partner in 1902.[16] In 1911, under de Mun's direction the house of Veuve Clicquot achieved the sales figure of 2,000,000 bottles.[16] The company was slowed down by the 1914-18 war.[16]
WW1 and WW2
During World War I, the Veuve Clicquot cellars sheltered over one thousand company staff and civilians in the war-torn champagne region from bombardments.[21] Cellars housed a hospital and a chapel. Even short plays were put on in these premises.[16] Today Red Cross signs on the damp chalk walls still indicate the infirmary and shelter area.[14][16]
After World War I, reconstruction began. All the buildings have been heavily damaged.[16] Gradually everything was rebuilt.[16]
In 1932, Bertrand de Mun was joined by his son-in-law Bertrand de Vogüé.[16] Long before the law required it, they offered benefits to their employees: holidays, pensions, healthcare, sports fields and recreation areas.[16] As a result, the company never suffered stoppage during the strikes that hit France in 1936.[16]
In 1963, the company became a "société anonyme" or joint stock corporation.[16] Bertrand de Vogüé was made chairman, a post to which his son Alain succeeded in 1972.[16]
In 1987, the Louis Vuitton Moët Hennessy group acquired Veuve Clicquot,[22][14][23] where it remains today, headed up by Jean-Marc Gallot.[17]
Shipwrecked bottles
In 1987, an expedition, licensed by the Michigan Department of State and the Michigan Department of Natural Resources and headed by underwater archaeologist E. Lee Spence, recovered a number of cases of Veuve Clicquot (Yellow Label, Dry) Champagne from the 9 November 1913 shipwreck of the Canadian steamer Regina in Lake Huron, off Port Sanilac, Michigan. Spence afterwards described the still sparkling Champagne as "quite dark in color but as having an excellent taste." The shipwreck site is located in approximately 83 feet of water at latitude 43°20.24′ North, longitude 82°26.76′ West. The water temperatures at the wreck site range from 1–18 °C (35–65 °F).[24]
In July 2010, a group of Finnish divers found 168 bottles of champagne beneath the Baltic Sea off the coast of the Åland Islands.[25][26][27][28] Bottles were sent back to France for analysis. Ninety-nine of them were identified as Juglar, forty-six as Veuve Clicquot, and at least four as Heidsieck.[29][30][26][31][32]
When the wine was tasted in 2015, several of them were still drinkable, well-preserved thanks to the cold and dark conditions at the depth.[33][30][34][35]
Chemical analysis showed levels of sugar (150 g/L) much higher than modern champagne (more than most Sauternes), compared to today's champagnes which are generally between 6 and 10g per litre.[30] This high sugar content was characteristic of people's tastes at the time, especially the Russian market known for its preference for sweeter wines.[30][36]
It also had much higher levels of salt, iron, lead, copper, and arsenic compared with modern vintages. It is believed the arsenic and copper originated from antiquated pesticide (Bordeaux mixture) applied to the grapes. The iron probably came from nails used in the wine barrels, and the lead leached from brass valve fittings of the winemaking equipment. Modern champagne producers begin with wine from stainless steel barrels, yielding lower iron and lead levels.[37]
On 17 November 2010, the local government of the Åland Islands announced that most of the bottles were to be auctioned off.[38] A bottle of nearly 200-year-old Veuve Clicquot broke the record for the most expensive champagne ever sold. In 2011, a bidder paid €30,000 for one of them found in the Baltic Sea.[36]
As a result, in 2014, the house submerged 300 bottles and 50 magnums of its champagne at the exact location of the wreck to study whether it matures differently than on land.[39] It will be resurfaced in 40 years and compared with another set of champagne aged underground at the same depth.[18]
Oldest bottle
In July 2008, an unopened bottle of Veuve Clicquot was discovered inside a sideboard in Torosay Castle, Isle of Mull, Scotland. The 1893 bottle was in mint condition, having been kept in the dark. It is now on display at the Veuve Clicquot Ponsardin visitor centre in Reims and is regarded as priceless.[40] It is the oldest bottle bearing a yellow label kept in the Veuve Clicquot house collection.
In 2001, Cecile Bonnefond became the first female president of Veuve Clicquot since the widow herself was running the company.[21]
Vinificación
Crayères
The oldest parts of the Veuve Clicquot cellars (the "crayères") were originally chalk-pits (chalk quarries).[16] The Veuve Clicquot "crayères" are medieval and lie about 55–65 feet underground.[16] Placed end-to-end, they would extend over more than 12 miles. The chalk walls ensure constant temperature (about 48 °F) and humidity for aging wine.[22] At the beginning of the 20th century the house commissioned artist André Navlet to design reliefs on the cellar walls.[16]
The Veuve Clicquot chalk quarries are located beneath the colline Saint Nicaise and are granted UNESCO World Heritage Site status.[22][16]
Vineyards
The first vineyards were owned by Philippe Clicquot near Verzy and Vernezay.[16] The second group of vineyards was the "Bouzy holding" inherited by François Clicquot from his grandmother Muiron in 1804.[16] These two vineyards were enlarged by purchases made by Madame Clicquot. She thus became proprietor of 99 acres (40 ha) of high-quality vines around Bouzy, Vernezay and Verzy.[16]
When establishing her own vineyards, she bought only vines on land that would subsequently be classified 100% on the "échelle des crus" (Bouzy, Verzenay and Verzy).[16] When asked about the quality of her wines, she answered: "we have only one quality, the finest".[17] This remains the company's motto.
When Madame Clicquot took the reins of the company, she spent as much time as possible in the vineyards.[4] Although she was head of the company, she was devoted to the craft of wine making.[6]
Between 1872 and 1873, Alfred Werlé acquired 99 acres (40 ha) at Le Mesnil and enlarged the Bouzy vineyards by 30 acres (12 ha). In a single year, he doubled the vineyard holdings that the company had amassed over a century. Alfred stepped up his acquisition program in 1884, buying a total of 123 acres (50 ha). He also bought Duchesse d'Uzès's vineyards to return the vines she had inherited from Madame Clicquot into the company's ownership.[16]
The policy of extending the Veuve Clicquot vineyards was pursued by Bertrand de Mum. The last acquisitions were 61 acres at Saint-Thierry, purchased between 1967 and 1975.[16]
The house now owns 971 acres (393 ha) of vineyards, with an average rating of 71% on the "échelle des crus".[17][22][41] Fifty-five percent of Veuve Clicquot's vineyards are categorized as Grand Cru and 40% are Premier Cru.[17] The vineyard is planted with 50% Chardonnay, 45% Pinot Noir and 5% Meunier.[17][21]
The company also purchases grapes from 400 different suppliers, some of whom are descendants of the wine growers who sold their harvests to Edouard Werlé.[16]
Innovation
The natural sparkle is created by the sugar and yeast present in the grape. The interaction between these two elements creates carbon dioxide with varying quantities of bubbles. In the 19th century, neither sugar nor yeast was added to the finished blend to trigger a second fermentation. There was only one fermentation, and not two, as is practiced in modern champagne making. The result was an unpredictable sparkle, with fermentation sometimes continuing even after the wine had been shipped.
The yeast dies after digesting all the sugar, leaving sediments in the bottle and making the wine looking cloudy. To clarify it, champagne producers traditionally poured the wine from one bottle to another. However, this process was time-consuming and wasteful as it damaged the wine through the constant agitation.[11]
Madame Clicquot studied this issue to find a solution. She is credited with a great breakthrough in champagne handling that made mass production of the wine possible.
Assisted by her cellar master Antoine de Müller, she invented the riddling table ("remuage") in 1816.[15] This technique makes it possible to transform the champagne from a cloudy state to crystal clarity.[4]
Instead of transferring the wine from bottle to bottle, she kept the wine in the same bottle but agitated it gently.[11] The bottles were turned upside down, causing the yeast to collect in the neck.[11][5]
Composed much like a wooden desk with circular holes, the rack allowed a bottle of wine to be stuck sur point or upside down. For six to eight weeks, a cellar assistant would gently shake and twist the bottles (remuage), rotating them by a quarter-turn every day,[6] to bring the sediments into the neck through gradual inversion.[18][14][17][6] When this was completed, the cork was carefully removed, the lees extracted and a liqueur (a mixture of still wine and sugar) was added.[42] This technique was perfected to produce a crystal-clear champagne.[15][43] These methods are still used today, with a few minor improvements.[15][11][5]
The riddling rack rendered the dégorgement process both more efficient and economic.[44] Not only did the quality of her champagne improve, but Veuve Clicquot was able to produce it faster,[11] exporting it around the world in large quantities.[11] This was a crucial advantage over her competitors.[11]
Veuve Clicquot is also credited with producing the first known blended rosé champagne in 1818.[4] Ruinart was the first champagne house to sell rosé,[18] tinting champagne with elderberry juice,[4] in 1764. Barbe-Nicole produced rosé champagne by adding still red wine to its sparkling wine.[4] Today, rosé champagne is made by adding pinot noir.[14] This method is still used today to produce rosé champagne.[4][9]
Process
Different varieties of grapes are picked by hand.[21] Every precaution is taken to ensure the grapes remain intact until pressing.[17] After pressing, the juice is put into fermentation vats. The first fermentation takes place for eight days. Then comes the art of blending. Still white wines are combined with reserve wines.[17]
When the finished blend is ready, selected yeasts and sugar are added to increase the final alcohol content. This is the second fermentation. The bottles are placed in a cool cellar to ferment slowly to produce alcohol and carbon dioxide, which produces the bubbles. This usually takes four to six weeks.[16] Veuve Clicquot champagnes are aged longer than required by law. They are cellared for at least 30 months, with the brand's vintage champagnes being aged for five to ten years.[21]
During the riddling process, lees deposit in the neck of the bottle. They are removed during the step of disgorgement. The neck of the bottle is plunged into a refrigerating solution. The sediment is then ejected under pressure when the bottle is opened, with minimum loss of wine and pressure. A mixture of wine, brandy and sugar is added to adjust the sweetness of the wine, making it dry, sweet, etc. The bottles are finally corked, labelled, packed and shipped.[16]
The company was awarded sustainability certification in 2014.[4]
Two hundred years after its creation, the house launched its "La Grande Dame"[17] cuvée in 1972. It is produced from the company's finest Grand Cru vineyards, using two varieties of pinot noir and chardonnay. In 2008, cellar master Dominique Demarville decided to switch from a blend of 60% pinot noir and 40% chardonnay to nearly 100% pinot noir.[45][46] Veuve Clicquot Yellow Label is a blend of between 50 and 60 different crus, made of pinot noir (50%), meunier (20%) and chardonnay (30%). This champagne is aged for 36 months.[17]
"Rich" champagne was released in June 2015.[41] At the end of its three years of aging, 60g of sugar are added to give it a very sweet taste.[47] In 2017, Veuve Clicquot released its first ultra-dry champagne, the non-vintage "Extra Brut Extra Old" cuvée. This champagne has a low-sugar dosage, is double-aged and blended exclusively from the house's reserve wines[48][49] of six different vintages.[50]
Gestión
- Chairman: Jean-Marc Gallot
- Cellar Master: Dominique Demarville[23]
Comunicación
Logo
When Philippe Clicquot began producing champagne, he simply sold "champagne wine". There were no labels on the bottles.[15]
The earliest brand he used dates from 1798. It bears the initials "C.M. & F." as "Clicquot-Muiron et Fils". The initials were set within a design of a marine anchor,[26] as a universal symbol of hope, engraved on the cork.[26] His bottles were sealed with green wax, flecked with gold. This green wax was the sole means by which bottles could be recognized by customers.[15]
In 1814, Louis Bohne asked Madame Clicquot to "have a pretty ornamental design printed".[16] This was probably one of the first labels used for champagne.[16]
The green bottle sealing wax was gradually replaced by foil or tinsel wrapped round the cork.[16] In 1895, it was covered with an additional plain, varnished or polished metal cage, bearing the anchor logo and the initials V.C.P.[16] In 1899, white or yellow paper band, depending on the quality of the wine, was added to the neck of the bottle. It took its current form four years later, in 1903.[16]
Yellow label
The yellow label began appearing on bottles in 1876.[16] The house pasted a yellow label on its bottles to distinguish dry champagne from sweet on the British market.[16] The color of the label was officially trademarked in 1877 and its use was extended to all bottles.[15] The appearance of the yellow label coincided with growing preference for champagne containing less sugar.[16] In 1897, the yellow label was chosen for "brut" champagne.[16]
Patrocinio
Business Woman Award
The Veuve Clicquot Business Woman Award was created in France in 1972 on the occasion of the bicentenary of the house's founding.[16] This award honors successful businesswomen around the world. It is the first and the longest-running international prize dedicated to women entrepreneurs.[51] It has recognized some of the most prolific female business leaders[52] and rewards enterprising spirit, courage, determination and innovation.[52] The prize has now expanded to many other countries including, Great Britain, Australia, Switzerland, Sweden, Denmark, the United States, Norway and Japan.
Past winners include Françoise Nyssen, Ruth Rasmussen, Patty Dedominic, Anne Oian, Ray Kawakubo, Carolyn McCall,[53] Linda Bennett, Anya Hindmarch, Anita Roddick and Zaha Hadid.[54]
The brand also organizes The Veuve Clicquot New Generation Award, recognizing the success of businesswomen between the ages of 25 and 39.[55][5] This prize acknowledges entrepreneurship, innovation and corporate social responsibility.[56] Mikaela Jade, founder and CEO of Indigital, was the latest winner of the Veuve Clicquot New Generation Award.[57][58]
Polo Classic
Since 2008, Veuve Clicquot has hosted the Veuve Clicquot Polo Classic at the Liberty State Park near New York and the Will Rogers State Historic Park in Los Angeles each year.[59] This annual event is often sold out, attracting more than 5000 spectators to watch world-renowned polo players.[60]
Other events
Veuve Clicquot organizes various events such as the Veuve Clicquot Widow Series[61] and a couple other events such as Clicquot in the snow and Carnaval, taking place in Miami every year since 2012.[62][63][64][65][66]
En la cultura popular
In the decade between 1830 and 1840, the brand was mentioned many times in operettas, vaudeville, variety shows, and reviews.[16]
Many 19th-century Russian novels used the term "klikoskoïe" as a synonym for high-class champagne.[16]
In the 1942 film "Casablanca", Captain Renault (played by Claude Rains) recommends Veuve Clicquot to Major Strasser (Conrad Veidt). [67]
In Ian Fleming's novel Casino Royale, the champagne is mentioned twice. The first instance is during his baccarat showdown with Le Chiffre, and the second later in the story when he is accompanying Vesper Lind.
The brand is also mentioned in songs. On his 2010 album Rolling Papers, Wiz Khalifa raps, "I'm sippin' Clicquot and rockin' yellow diamonds" in his song Black and Yellow.[68]
Ver también
- Champagne
- List of Champagne houses
- Riddling
- Louis Bohne, sales agent for Veuve Clicquot
Referencias
- ^ "Champagne : Jean-Marc Gallot prend la direction de Veuve-Clicquot (LVMH)". 12 September 2014.
- ^ "Champagne wants to be millennial women's drink". CNBC. 2016.
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- ^ a b c d e f g h i "Veuve Clicquot: 200 years of feminism in Champagne". Robb Report. 2018.
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enlaces externos
- Official website
- Video of the oldest bottles being recovered BBC News