Nabisco


Nabisco (/nəˈbɪsk/, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.[2]

Nabisco's 1,800,000-square-foot (170,000 m2) plant in Chicago is the largest bakery in the world,[3] employing more than 1,200[3] workers and producing around 320 million pounds of snack foods annually. Its products include Chips Ahoy!, Belvita, Oreo cookies, Ritz Crackers, Teddy Grahams, Triscuit crackers, Fig Newtons, and Wheat Thins for the United States, United Kingdom, Mexico, Bolivia, Venezuela, and other parts of South America.

All Nabisco cookie or cracker products are branded Christie in Canada. Nabisco opened corporate offices as the National Biscuit Company in the Home Insurance Building in the Chicago Loop in 1898, the world's first skyscraper.[4]

Pearson & Sons Bakery opened in Massachusetts in 1792, and they made a biscuit called pilot bread for consumption on long sea voyages. In 1889, William H. Moore acquired "Pearson & Sons Bakery", "Josiah Bent Bakery", and six other bakeries to start the "New York Biscuit Company". Chicago lawyer Adolphus Green (1843–1917)[5][6] started the American Biscuit and Manufacturing Company in 1890 after acquiring 40 different bakeries. Then Moore, Green, and John Gottlieb Zeller (1849–1939, founder of Richmond Steam Bakery) all merged in 1898 to form the "National Biscuit Company", and Green was named president. Zeller was president of National Biscuit Company from 1923–1931.[7]

Nabisco celebrated its golden anniversary in 1948, and Nabisco had become the corporate name by 1971. In 1981, Nabisco merged with Standard Brands to form "Nabisco Brands", which merged with R. J. Reynolds Tobacco Company in 1985 to form RJR Nabisco. Kraft General Foods acquired the Nabisco cold cereals from RJR Nabisco in 1993, and the cereal brands are now owned by Post Holdings. In 1999, Nabisco acquired Favorite Brands International. In 2000, Philip Morris Companies Inc. acquired Nabisco and merged it with Kraft Foods in one of the largest mergers in the food industry. In 2011, Kraft Foods announced that it was splitting into a grocery company and a snack food company. Nabisco became part of the snack-food business, which took the name Mondelēz International.[8]

The first use of the name Nabisco was in a cracker brand produced by National Biscuit Company in 1901.[9] The firm later introduced Fig Newtons, Nabisco Wafers, Anola Wafers, Barnum's Animal Crackers (1902), Cameos (1910), Lorna Doones (1912), Oreos (1912),[10] and Famous Chocolate Wafers (1924).


Fltr: William Moore, Adolphus W. Green, and John G. Zeller, founders of the National Biscuit Company in 1898
National Biscuit Company and Quincy Biscuit wagon advertising "Uneeda Biscuit" in Boston, Massachusetts in 1899
The National Biscuit Company Building. Nabisco occupied the building until the late 1940s or early 50s when it became a wholesale furniture place named Purse & Co.
The Oreo, Nabisco's best-selling cookie
Chips Ahoy! chocolate chip cookies
Lorna Doone cookies
Nutter Butter cookies
Premium saltines
Original Wheat Thins
(Left): newspaper ad for the Uneeda biscuits from 1919; the Nabisco "antenna" trademark can be seen behind the product; (right): the current Nabisco logo, designed by Spanish Gerard Huerta